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Optimizing the franchise relationship – Part 1 of 2

29 January 2016

Last October, the Franchise Relationships Institute published the results of its research to measure the level of satisfaction among franchisees. About 28% of franchisees gave the thumbs down to their franchisor, naming poor relationship as one of the reasons. Few of us could claim to have nothing but positive and enriching personal relationship experience. Just imagine the complexity of establishing a win-win relationship between all players in a franchise network! The performance and growth of a network would be impossible without …

 

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